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In fact, it is very simple, that is, write down the work you need to do in a certain module (this work is often too simple and causes 80% of the execution to be stuck). Suppose that you need to complete the following two work arrangements in the community today. In the first step, you need to list them first, and then refine the corresponding project arrangements.
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Figure 5
Then sort the content of each job, sort out the correlation between each step, and mark the key variables. Assuming that the key variables of a certain link do not meet expectations, it is necessary to take timely measures to optimize.
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Image 6
Finally, if the SOP you draw is only for your personal use and does not require teamwork, the above can meet your personal needs. However, if team collaboration or cross-team collaboration is involved, more specific work details need to be further refined so as to connect work across teams and reduce information errors.
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Figure 7
The above, repeated practice in daily work, when you can independently produce the SOP standardized operation process of cross-department cooperation, congratulations, you have mastered this skill initially (the content in this SOP flow chart is only for filling work, without any The guiding significance of operation is for reference only, so as to facilitate everyone's understanding of SOP).
Second, the morphological changes of SOP
In actual work, if the SOP needs to be drawn every day, it will undoubtedly greatly increase the workload and reduce the overall operational efficiency.
For example, in community operation, the actual work performed every day will change according to the periodic planning changes, and it is not a partial adjustment. It is obviously unscientific to draw 5 flowcharts every day of the week like the picture below.
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Figure 8
So how can we retain the core advantages of flowcharts without drawing at this time.
After a little refining, we will get the following 2 cores:
Realized Workflows: Guided Execution
Quantified core indicators: auxiliary regulation
While maintaining the advantages of the above two points, there is no need to draw complex flowcharts, and if you can make SOP with tools that can be quickly adjusted at work, it is a very good choice to do the following morphological changes. The two charts actually say the same thing, but the latter is more convenient for us to plan and adjust the SOP.
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Figure 9: SOP transformation form
When we plan SOP, we also need to carry out overall planning, so that the overall SOP package can coordinate with the strategic planning of the module. Here we need to add two core elements to assist us in judgment and dynamic adjustment:
Core purpose: Make an overall plan for the whole week, clarify the core indicators, and implement the day's implementation work around the core purpose of the plan;
Core data: You can intuitively and dynamically observe whether our operation has achieved the core purpose of the day, whether there is any deviation, and adjust or optimize it in time.
But after getting here, there may be questions from the community operators. The daily management of the community is definitely not only country email list managing a single type of community, but what if you manage multiple types of groups at the same time?
In fact, it is also very simple, just add the corresponding type of group to the list on the same day. If the work of the same type of item is performed in the same time period, it can be merged to facilitate observation.
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Figure 10: Multi-type communities interspersed with SOP management
In addition to community work, there is also a line of IP numbers. The IP numbers can include the job number of the staff member, the IP number of the KOL, etc., but the daily community management of the enterprise refers to the job number more.
IP numbers play a very critical role in community management, representing the image of the brand and the executor of community management, but more part of IP numbers will be at the level of user operations (here will involve the development of seed users and management).
Systematic SOP management of community operations (1) How to dynamically adjust tactical execution
Figure 11: Difficulty distribution of community operation and management
Therefore, in the case of limited manpower, it is necessary to carefully carry out different project types of communities (note: here refers to the type, not the number), because the same type of group can be grouped, but different types of groups perform different tasks. It is not possible to send messages in groups, and there will be a huge loss of manpower in the operation of an operator switching back and forth between community types.
Even with deep pockets and sufficient personnel, when it comes to cost considerations, if the boundary continues to extend, the endless increase in manpower investment is not the optimal solution.