As is known, merchandising actions represent an important source of income for entertainment companies, which see their profits Phone Number Database from the commercialization of products alluding to movies, television programs, series, albums and other creative elements that are they can spawn around them. A well-known example of x taking advantage of stock occurred in the 1970s, when filmmaker George Lucas charged Fox studios a modest salary for directing the Star Wars movies, but in return, asked to Phone Number Database the rights to commercialization of all the products related to the film saga, which later brought him multimillion-dollar profits that today place him.
According to estimates, with a personal Phone Number Database of close to 5.4 billion dollars. It was the line of toys, clothing, promotional items and even household items, among many other products, that gave Lucas this important income and this fact also set an example for the production companies, which now seek to be the ones who enjoy these rights. marketing. It may interest you: My dream job: Boyfriend for rent Phone Number Database one is saved, Disney is also hit by the coronavirus Beware Netflix and Disney, HBO Max showed part of its arsenal Netflix is far from Disney and Amazon Prime Video.
But nothing is gained Now that the Phone Number Database to generate new content alluding to Star Wars belong to Disney -but not the marketing of promotional products, those are for George Lucas in perpetuity-, it should be noted that this production company is an expert in generating merchandising and an example A recent example of this can be seen with the launch of a line of wedding dresses that are inspired by the princesses Phone Number Database female heroines who have starred in their various productions. Through its Disney Weddings division, the company announces through Instagram the launch of bridal clothing models inspired by characters such as Ariel.