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Italy boasts several firsts in the world of Mobile: according to Email List data provided by the Mobile Payment Observatory of the School of Management of the Politecnico di Milano, Italy is in fact one of the first countries in the world for penetration of Email List cellular devices, and 44% of these are “smart”. Our country also has 48 million mobile phone users and 16 million Mobile Surfers, while payments activated by mobile phones have exceeded the value of 700 million euros.
In the European context, on the other hand Email List estimates an annual growth in the value of transactions of 25% by 2016, when the market is expected to reach a value of 65.5 billion euros. «The mobile payments market is in a phase of strong Email List growth and innovation - commented Tatiana Rizzante, Reply's CEO - and for the next three years we foresee important development opportunities in this segment.
Already today we notice a clear interest on Email List the part of subjects belonging to different industrial chains, and many companies are proving ready to interpret mobile payments as a real differentiating element for their competitive proposition ". In this context, Reply - a company that deals with the design and implementation of Email List solutions based on new communication channels and digital media - has set up Pay Reply, a company specialized in consulting and mobile payments services that owns the Hi Credits platform.