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This article focuses on two products for analysis, one executive list is the pan-interest community Liping APP owned by Ali, and the other is the Haozhu APP, a community-based product that is deeply involved in the field of home improvement. The article mainly executive list compares and analyzes the two apps from the aspects of product positioning, user population, product functions, and product performance, and shares them with you. 01 Analysis Purpose In April 2019, the Laiping APP was launched.
The Home Guide is used to attract traffic for home executive list improvement and become the "Little Red Book" of the home improvement industry. Hao Haozhu was launched in December 2015. As a community product that has been deeply involved in the field of home improvement, it is now ranked within 50-70 in the ios-life market. The author would like to analyze the pros and cons of the transformation adopted by the Laiping APP by analyzing the current community development executive list and living well. 02 Product Overview 1. Lie flat slogan:
Lying flat is also a way of life Version: V1.17.0 Product executive list overview: Alibaba's lifestyle APP mainly creates community communication, good things recommendation and home guide. At this stage, the Lyiping APP mainly focuses on the life sharing executive list community, and in the product iteration and update in the past six months, it focuses on improving and Optimize the circle of interest and strengthen the weight of non-home improvement content.