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Various speakers from home and Phone Number Database abroad will cast their eyes on the matter during the event. What do we all ultimately want to achieve? According to keynote speaker Phil Kemelor , senior manager at Ernst&Young, it ultimately comes down to: We want repeat and loyal customers at high value Happy customers Phone Number Database will become loyal and high value customers Using digital channels to create new products and services Using digital customer experience to transform our organizations Phil Phone Number Database Kemeler during the Really listen (and interpret what you hear) Listen to your target audience.
And then really listen. What are Phone Number Database people talking about, what's trending? An important quality in listening to your target group is to ask the right questions and to interpret data correctly (why does what happen?). Renata Verloop and Marije van den Berg give various tips for listening and learning in their Phone Number Database expert session. First of all: really listening is not easy. Sometimes you hear things you don't really want to hear. The trick is to do something with what you hear. You have to translate Phone Number Database what you hear into acting differently throughout the organization.
Keynote professional twitterer Phone Number Database David Levin Listening on social media Social media guru David Levin , who is jealously ad rem within 140 characters, reveals how he manages the social media accounts for Phone Number Database certain brands. He listens carefully to what is trending, what is going on among Phone Number Database the target group, and tries to respond to this with original tweets and updates. This does not necessarily have to be about your own brand.